Brief
An existing website on a highly sensitive, advice-heavy end-of-life topic needs to be found reliably, on Google and in the answers of AI systems, without losing the restraint the subject demands.
Approach
Ongoing SEO support instead of a one-off: a clean technical foundation (indexing, structure, structured data, security), editorial content handled with great care, and internal linking. Findability built deliberately for two worlds, classic Google search and the answers of AI systems.
Status
Ongoing project. Visibility is being built step by step and supported continuously.